Which of the following is the chief disadvantage to using social media?
A. A company must establish policies covering social media usage and provide training
B. You can gather information about what customers want in products.
C. In a crisis situation, a company's reputation can be damaged quickly.
D. A company can lose control of how its corporate logo is used.
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
A. Creation
B. Growth
C. Leverage
D. cultivation
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
A. executive buy-in.
B. market repositioning
C. return on engagement (ROE)
D. corporate reorganization
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
A. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
C. Start live streaming videos of exercise classes to encourage more people to join.
D. Hire an outside company to take over customer communications on current social media platforms.
A small book publishing company wants to promote their titles through social media
Which strategy would best support them?
A. Post videos of interviews with published authors bundled with "buy now" social commerce options.
B. Offer low cost writing workshops scheduled as shareable events.
C. Auction signed copies of the books on retail shopping sites.
D. Cultivate a relationship with an online book club to share announcements and offer free books
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
A. Transivity
B. Structural equivalence
C. Reciprocity
D. Centrality
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
A. Marital status, customer income and brand loyalty
B. Age of their customers, customer income and gender
C. Geography, favorite activities and customer income
D. Gender, personality and geographic segment
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.
When he creates a social media posting, which of the following messages would be an effective call to action?
A. Share this with all of your friends
B. Watch this video compilation to see what services we have to offer.
C. Message me for details
D. Schedule a video shoot today, to receive a 10% discount
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
A. Theft of intellectual property and cybercrime
B. Financial loss and corporate identify theft.
C. Reputation damage and financial loss
D. Reputation damage and cybercrime.
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content
Which of the following is a best practice for using curated content ethically?
A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
B. Create a new title, links to the original sources and add personal editorial comments
C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
D. Use the images and full text from the longest article, add personal editorial comments and create a new title.
