[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:
A. Download a campaign level report from the Campaigns tab.
B. Click on the speech bubble icon next to that keyword.
C. Click on the "See search terms" button next to that keyword.
D. Click keyword into the Traffic Estimator tool.
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
A. Determine if campaigns are meeting overall marketing and conversion goals.
B. Compare campaign performance to that of individual competitors.
C. Create duplicate ad groups with identical keywords and different ad variations.
D. Create additional AdWords accounts for low-performing keywords.
One reason an Active, Eligible keyword may not receive many impressions is because the keyword:
A. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.
B. Is set to phrase match.
C. Is set to broad match.
D. Has its own destination URL that overrides what is set for the ad group.
Which line of ad text would be disapproved based on Google's advertising policies?
A. Free shipping
B. Best deals-click here
C. Fast, easy, effective
D. Want fast results?
It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:
A. Choose effective language targeting.
B. Create compelling ad text.
C. Choose good negative keywords.
D. Secure an effective daily budget.
A lower CPA does not necessarily indicate higher profit. Why?
A. A lower CPA may be due to changes in network distribution.
B. A lower CPA may also have lower sales volume, reducing overall profit.
C. A lower CPA may be due to changes in CPC bidding.
D. A lower CPA may be due to additions in negative Keywords.
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
A. $1.26
B. $1.24
C. $1
D. $2
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A. A promotion like "20% off fitness classes"
B. A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
C. A call-to-action like "Sign up for a free trial"
D. A call-to-action like "Visit our gym now"
What value is used to determine whether your ad will show on a page and, if so, the ad's position?
A. Quality Factor
B. Quality Score
C. Ad Rank
D. Ad Score
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
A. Google's Display Network includes many mobile apps where she could show her ad
B. She can use keywords like "mobile app" t target people who are more likely to download her app
C. Google's Search Network will help her target people who are more likely to download her app
D. She can use mobile app extensions to reach users in apps
