Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?
A. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C. Ivan must create a Geographic Performance Report in his account.
D. Unless Ivan creates a location targeting ad, he won't see this information.
Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?
A. Her image is probably in a .gif format; images must be in a .jpg format.
B. Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
C. Her image is probably too big to be used in the Google search listing.
D. Her image ad will only appear in the Google Content Network, not in Google Search.
Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?
A. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
B. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
C. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
D. Yes, Terri must add this phrase to her Google AdWords advertisements too.
Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?
A. Proposed changes are in purple.
B. He'll need to compare his version with Sally's version of the campaigns.
C. Proposed changes are in red.
D. Proposed changes are in blue.
Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?
A. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?
A. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really
searching for Indiana corn or something close to it.
Which matching type would you recommend to Beth?
A. Phrase match keyword targeting
B. Negative match keyword targeting
C. Broad match keyword targeting
D. Exact match keyword targeting
How many characters are Google AdWords clients allowed to use in their destination URL?
A. 1,024 characters
B. There is no limit, as the destination URL doesn't show in the advertisement.
C. 75 characters
D. 35 characters
All of the following are related to branding except for which one?
A. Presence of a business
B. Recognizable name
C. Logo
D. Sale
You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?
A. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
B. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
C. You must add the Google AdWords conversion tracking code to your website's HTML code.
D. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
