What is a “secondary dimension” in Google Analytics?
A. A visualization that allows you to understand the impact of your data.
B. An additional widget you can add to a dashboard for more specific analysis.
C. An additional dimension you can add to a report for more specific analysis.
D. An additional metric you can add to a report for more specific analysis.
Which of these is NOT a benefit of using segments in your data analysis?
A. You can analyze users by single or multi-session conditions
B. You can isolate and analyze specific conversion paths using conversion segments
C. You can compare behavior metrics for groups of users like Converters vs non Converters
D. You can permanently modify the data in your view
What feature would you set up to collect company-specific data such as Member Status?
A. Custom Dimension
B. Custom Metric
C. Custom Filter
D. Event Tracking
To collect how many times users downloaded a product catalog, what would you set up?
A. Event Tracking
B. Custom Report
C. Calculated Metrics
D. Custom Dimension
If a filter excludes data from a view, that data can never be recovered for that view.
A. True
B. False
What is a “dimension” in Google Analytics?
A. The total amount of revenue a business has made in a given date range.
B. An attribute of a data set that can be organized for better analysis.
C. A report that offers information about your audience.
D. A comparison of data between two date ranges.
Metrics cannot be paired with dimensions of the same scope.
A. True
B. False
Where in the HTML of your webpage should you place your Analytics tracking code?
A. Just before the closing
B. Just after the opening
tag of your websiteC. Just after the opening
D. Just before the closing tag of your website
Google Analytics filters are applied in the order in which they are set in your view.
A. False
B. True
If you want to track users and sessions across multiple domains, what must you set up?
A. Cross-domain tracking
B. AdWords Linking
C. Ad Exchange Linking
D. Data Import
