Which is NOT a competitor for IBM SPSS Modeler?
A. RapidMiner
B. R
C. SAS
D. Tableau
Which type of model in IBM SPSS Modeler is BEST suited for making categorical predictions?
A. Classification
B. Segmentation
C. Association
D. Anomaly detection
During a meeting a prospective customer states. "R is available at no charge, we can use it in place of commercial statistics and modeling software at great savings to our organization". How would you respond?
A. Using R to integrate predictive outputs into an operational environment can be difficult.
B. R does not have a modern graphical user interface, which makes it difficult for non- programmers to use.
C. Using R to integrate predictive outputs into an operational environment can be difficult.
D. R can very quickly consume all available memory.
E. All of the above
As part of your IBM SPSS Modeler opportunity progression, the Chief Financial Officer of the prospective company requests a Return on Investment reference for IBM SPSS Modeler. Which would NOT apply?
A. A building manufacturer realized a 113% return on investment in 12 months.
B. A division within IBM predicts to have 150% return on investment in one year.
C. A telemarketer using ANOVA realized $2M in cost savings the first year of use.
D. A telecommunications company who realized $3.8M in cost savings per year.
What percentage of out-performers have predictive analytics capabilities?
A. 20%
B. 40%
C. 60%
D. 80%
Which is NOT a core differentiator for IBM SPSS Modeler?
A. Open source.
B. Easy to learn, visual interface.
C. Open and scalable architecture.
D. Power and automation.
When meeting with a prospect you would like to distinguish between usage and deployment. Which activity could you cite as characterizing the deployment of analytics into an operational environment?
A. Scoring a model in database using generated SQL code.
B. Scheduling a job to automatically refresh a model every hour.
C. Storing models in a centralized repository so they can be used by other analysts.
D. Forwarding recommended outcomes from a model or predictive application to a call center or dashboard.
Which statement characterizes the value of IBM SPSS Modeler for predictive customer analytics?
A. IBM SPSS Modeler helps an organization track a customer interaction throughout the system.
B. IBM SPSS Modeler helps an organization capture data through surveys and social media.
C. IBM SPSS Modeler helps an organization understand customer data and take the right action when acquiring, retaining and/or growing customer value.
D. IBM SPSS Modeler helps an organization build and monitor self-service portals.
Which business case scenario does NOT fit IBM SPSS Modeler capabilities?
A. An insurance firm uses SPSS Modeler to help plan and optimize its outbound marketing campaigns across product groups and channels.
B. A college relies on SPSS Modeler to predict which students are less likely to return to school.
C. A bank fights the spread of an eroding customer base by using predictive analytics to identify customers likely to leave the bank.
D. A stockbroker delivers above average market returns by using IBM SPSS Modeler to pick stocks to invest in.
Which statement is false?
A. The number of IBM Analytical Decision Management users is irrelevant when quoting IBM SPSS Modeler Gold.
B. IBM SPSS Collaboration and Deployment Services Scoring is an add-on to IBM SPSS Modeler Gold.
C. IBM SPSS Modeler Premium capabilities are NOT included in IBM SPSS Modeler Gold.
D. IBM SPSS Statistics is an add-on to Modeler Gold.
