What is the value proposition of the Unica Leads product offering?
A. To deliver quality leads in a timely manner.
B. Tocreate new market channels through leads generation.
C. To offer new product offerings through channel marketing.
D. To sustain existing channels through demand generation.
What is one of the main competitors for IBM's EMM offerings in the marketplace?
A. Teradata
B. IndustryTrends
C. OpenAnalytics
D. NetTrends
What is the value proposition of the Unica Detect product offering?
A. To build valuable, trustedrelationships.
B. To determine the right message to present in inbound marketing channels.
C. To deliver quality leads in a timely manner.
D. To improve cross-sell and retention rates by detecting when customers are most receptive to offers.
What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?
A. Transformation analytics
B. Open media performance
C. Channel performance
D. Web and digital analytics
What is one of the target project areas for the executive in theCoremetrics Financial Services customer profile?
A. Improved process orientation
B. Improved security
C. Improved process visibility
D. Improved top-line performance
What is one ofthe business problems that the Unica PredictiveInsight EMM product addresses?
A. Displaying, in real time, the right message to present in inbound marketing channels.
B. Building better customer relationships through more relevant interactions based ondata mining and predictive modeling.
C. Displaying to the user all the connections in their enterprise systems.
D. Reaching customers that are remotely connected to the Internet.
What can an IBM customer do with the Unica EMM solution?
A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highlypersonalized marketing campaigns.
B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.
C. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.
D. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.
Which role is part of the executive role, for the target audience, for the Coremetrics product?
A. VP Finance
B. CMO
C. VP Engineering
D. CFO
What is one benefit listed in the value proposition of the Coremetrics product?
A. Refinebusiness contacts into leads.
B. Build new connections to legacy applications.
C. Tie-in former IBM business partners to EMM processes.
D. Increase conversions and retention.
Who are the influencers for using the Coremetrics EMM product?
A. Practitioners
B. Managers
C. Executives
D. Board of Directors
