MyCo, an electronics company, wants to recommend television brands to their customers based on incoming emails. As a Strategy Designer working for MyCo, you create the following Next-Best-Action strategy:
If the Email reason is Inquire LG, what does the Results of the strategy contain?
A. LG
B. Sony
C. Sony, LG
D. LG, Sony
When a customer is offered a proposition he has already accepted, this is because____________.
A. the propositions are filtered based on eligibility
B. there is no filter for previously accepted offers in the strategy
C. the customer intent was captured incorrectly
D. the strategy uses interaction history to exclude previously accepted files
In a decision strategy, to remove propositions based on the current month, you use a _________.
A. Calendar component
B. Filter component
C. date strategy property
D. calendar strategy property
What is the name of the property that is automatically recomputed for each decision component?
A. Order
B. Propensity
C. Priority
D. Rank
The number of results returned by an Interaction History component can be narrowed down based on _______________.
A. the customer lifetime value
B. the age of the customer
C. a time period
D. the total count of propositions in a given channel
MyCo, a telecom company, has introduced 1GB and 3GB data plans in one of their stores and on the website. MyCo decides to use adaptive models for both offers.
As a Strategy Designer, you are interested in how the models are performing in different channels.
Which three tasks could you perform? (Choose Three)
A. Check the performance of the 3GB data plan for the last month.
B. Execute a simulation in Visual Business Designer and compare, in delta mode, the performance difference between the 1GB and 3GB data plans.
C. Change the decision strategy because the performance in the web and store differs significantly.
D. Identify the models that are performing well or poorly in the store channel.
E. Examine the active and inactive predictors for the 1GB data plan model.
Which is the most accurate description of proactive retention? Proactive Retention ___________.
A. anticipates potential customer churn
B. simplifies the process of retaining customers
C. enables business to respond to customers when they contact a call center
D. enables the business to reduce the number of credit risk customers
You are the Decisioning Consultant on an AI-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business
objectives.
What factor do you consider in the prioritization expression?
A. offer relevancy
B. customer contact policy
C. predicted customer behavior
D. offer eligibility
MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action Designer.
Both the groups are configured with a relevancy strategy and eligibility criteria.
The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior. To meet this business requirement, at which level should the Strategy Designer configure the proposition
prioritization strategy?
A. Eligibility-level
B. Group-level
C. Issue-level
D. Proposition-level
MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action Designer.
Both the groups are configured with a relevancy strategy and eligibility criteria.
The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior.
As a Strategy Designer, what must you configure in order to meet this requirement?
A. Prioritization strategy
B. Propensity at the group level
C. Metrics of the adaptive model
D. Target audience
