U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant,
you are responsible for configuring the business requirements with the Next-Best-Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto-generated decision strategies, create new decision
strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Hot Area:
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within
15 days.
Put the steps in the correct order to implement this task.
Select and Place:
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements. Select each prioritization factor on the left and drag it to the correct condition on the right.
Select and Place:
MyCo, a telecom company, wants to present their customers on Facebook with customer- centric mobile internet offers. What action must MyCo take to meet this business requirement?
A. Place a paid ad
B. Make a call
C. Send an email
D. Create a Facebook post
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
A. Add the risk segmentation rules in the Results tab of the scorecard rule.
B. Add a decision table to a decision strategy and pass the credit score as the parameter.
C. Add a decision table to a decision strategy and reference it in the scorecard component.
D. Add three contact policies that correspond to the three risk segments.
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?
A. Output template
B. Dynamic template
C. File template
D. Email treatment
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card. As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
A. Increase the starting propensity of the Platinum Plus card.
B. Increase the context weight of the Platinum Plus card.
C. Increase the action value of the Platinum Plus card.
D. Increase the business weight of the Platinum Plus card.
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
According to the decision strategy, what is the output of component in the blank space highlighted in red?
A. Nike, Adidas, Puma, Reebok
B. Reebok, Puma, Adidas, Nike
C. Reebok
D. Nike
You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
A. Predicted customer behavior
B. Customer contact policy
C. Offer eligibility
D. Offer relevancy
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
A. Trigger an external ETL (Extract-Transform-Load) process
B. Select Refresh the audience
C. Run the starting population segment daily
D. Select different audience sample with similar profile
