410-101Facebook Certified media buying professional
150 Questions and Answers Experienced specialists selected 150 questions for this exam. All answers are verified to ensure correctness.
Last Updated May 13, 2024 Ace your exams with our consistently updated 410-101 exam dumps.
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410-101 Online Practice Questions and Answers
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
A. Link Clicks
B. Outbound links
C. Phone call sales conversion
D. Mobile app installs
E. POS purchase conversion
F. Third party (Google) link click
The agency your are working at just landed a big client. A record label who works with up-and-coming
artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences
interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as
creative.
What are some of the recommendations you make for running these ads?
Choose ALL answers that apply.
A. You should use reach and frequency buying option and set frequency between 5-6 per week.
B. You should build a core audience based on people interested in rock related topics.
C. You should build a custom audience based on people interested in rock.
D. You should use reach and frequency buying option and set frequency between 3-4 per week.
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