The VP of Operations for a manufacturer of blood testing equipment approached IBM to help him find a solution to predict when their machines need servicing and repairs. Which IBM Cognos product is most closely aligned to the client's needs?
A. IBM Cognos TM1
B. IBM Cognos Controller
C. IBM Cognos Impromptu
D. IBM Predictive Manufacturing and Quality
An IBM Cognos Business Intelligence prospect is leaning towards Tableau because of its strong data visualization capabilities. Which IBM Cognos Business Intelligence capability directly competes with Tableau's data visualization?
A. IBM Cognos RAVE charting
B. IBM Cognos Report Studio
C. IBM Cognos Workspace Advanced
D. IBM Cognos Analysis For Microsoft Excel (CAFE)
Which business issue, mentioned by a C-level business manager, would IBM Cognos Business Intelligence be of value in solving?
A. The data extract, transfer and load (ETL) processes now in place take excessive time and processing power to complete each night.
B. New business intelligence solutions are difficult to integrate with existing systems.
C. We do not have the relevant data to make decisions on recruitment.
D. It is difficult to see into the overall performance of our company across the various departments.
Which IBM product includes IBM Cognos Business Intelligence for self-service reporting?
A. IBM Cast Iron
B. IBM Endpoint Manager
C. IBM Rational ClearQuest
D. IBM Sterling Order Management
What are the characteristics of a qualified opportunity?
A. Budget, Authority, Need and Time Frame
B. Budget, Functionality. Need and Time Frame
C. Scalability. Scope, Size and Services
D. People, Process. Pricing, Palatability
In 2014 new user roles were added to IBM Cognos Business Intelligence. Identify the new roles.
A. Professional Author, Advanced Business Author, Enhanced Consumer. Administrator. Remote Recipient
B. Analytic Administrator, Analytic Author, Analytic User. Analytic Contributor. Forward Looking Analytics Architect
C. Analytic Administrator. Information Distribution. Analytic Explorer, Analytic User. Forward Looking Analytics Architect
D. Analytic Enterprise User, Analytic Performance Management User, Analytic Contributor, Forward Looking Analytics Architect. Analytic Enhanced Consumer
During an initial discovery call with an existing customer, they mention they are standardized on SAP across their organization. They are looking for a business intelligence reporting platform, and will likely default to Business Objects, because it is already "built in". Which is the next right step for the sales professional to take in this scenario?
A. Mark the opportunity as closed; the chance of winning the business is very low in this type of situation.
B. Share a SAP/IBM Cognos case study and discuss the integration options between the two products.
C. Direct the conversation to focus on IBM's predictive capabilities as this is a weakness of SAP.
D. Develop customer interest by introducing them to IBM's partnerships with Twitter and Apple.
Users would look at a business intelligence solution such as IBM Cognos when they want to:
A. Create manual reports using SAP Crystal Reports and Microsoft Excel spreadsheets.
B. Deploy a new enterprise resource planning (ERP) system that includes embedded solution for business intelligence.
C. Deploy an enterprise resource planning (ERP) system that does not include canned reports.
D. Analyze data for themselves to drive better, smarter business decisions.
Which prospective customer fits the profile of an ideal IBM Cognos Business Intelligence candidate?
A. A start-up company with venture capital funding and 20 employees.
B. An organization with 700 employees that has culture of decentralized data.
C. A public company with 2300 employees, $2.7 billion in revenue using Business Objects along with SAP enterprise resource planning (ERP).
D. A company with 1100 employees looking to become analytically driven, constrained by traditional business intelligence including wide use of spreadsheets.
The new Vice President of IT of a midmarket manufacturer of adhesives is evaluating business intelligence solutions to integrate with their Oracle system. He initially needs 10 user licenses, and plans to expand user count over time. He has a budget of $20,000, feels that IBM Cognos is too expensive for what his company needs, and is considering another solution. What would be the proper follow up to the client?
A. Minimum user count that IBM sells for IBM Cognos Express is 25 users.
B. IBM Cognos Express is a restricted part number, and list price for ten seats is more than $20,000 which is would be out of their price range.
C. IBM Cognos Express is the perfect solution for his needs. It is priced and marketed specifically for the midmarket, and we can work with him on his tight budget.
D. IBM Cognos Express is a perfect solution for his needs, but it does not integrate with Oracle.
