M8010-238IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1
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M8010-238 Online Practice Questions and Answers
The key value proposition of WebSphere Commerce Precision Marketing engine is to allow businesses to _________________.
A. budget and plan marketing campaigns across channels
B. build an ongoing dialog with shoppers using triggers and actions
C. deliver a personalized shopping experience based on user identity
D. leverage marketing analytics to tune marketing activities
What are manual pricing rules?
A. Pricing rules that are automatically applied to a quote by the system.
B. Pricing rules that are suggested by the system for a sales rep to use in a quote.
C. Pricing rules that always require approval by a sales manager if applied.
D. Pricing rules that allow discounting of shipping costs.
What is a key marketing capability in the WebSphere Commerce platform?
A. Marketing experimentation (a/b testing)
B. Marketing resource management
C. Marketing analytics
D. Campaign planning
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